Basys

Basys is a payment solutions company located in Lenexa, KS. As part of the Marketing team, I create engaging content for various campaigns, including emails, blog posts, newsletters and articles.

Writing Sample: Pre-Authorization Blog Post

For a pre-marketing campaign for the World of Concrete tradeshow, I wrote this blog feature about the importance of credit card pre-authorizations in the building materials industry.This thought leadership piece was designed to enlighten professionals about the significant benefits and operational efficiencies brought by this financial practice.

Read the full blog here.

AERA Article

AERA Engine Builders Association serves as a valuable resource for internal combustion engine builders, remanufacturers, machine shops, OEMs, suppliers and service providers worldwide. This co-authored article was featured in the Q4 2023 edition of their official print and web publication, Engine Professional, which is published quarterly.

Read the full edition here.

Email Marketing Campaign

I developed and wrote the content for this campaign, drawing on my skills in crafting compelling messages and connecting with our target audience. Through strategic messaging, I aimed to effectively communicate the value proposition while engaging and resonating with the intended demographic.

Newsletters

I design the internal newsletter, enhancing the content and visual aspects for optimal layout and engagement.

Ads & Flyers

I played a vital role in recent rebranding initiatives, including creating and designing various materials such as advertisements, flyers and more.

KCBJ Ad Feature

In 2023, Basys was nominated as one of Kansas City’s Best Places to Work published by The Kansas City Business Journal. To celebrate this nomination, I created this newspaper advertisement that was featured in the Best Places to Work special edition for this annual recognition. The KCBJ ad feature served not only as a testament to Basys' culture but also as a celebration of collaborations within the local Kansas City business community.

Read more about KCBJ’s Best Places to Work annual awards here.

Cereal Box Campaign

In collaboration with a talented colleague, we designed this captivating branded cereal box, packed with unique messaging and eye-catching imagery. Sent out to potential leads across diverse sales teams, this creative piece not only grabs attention but also delivers our key selling points in a memorable and engaging way.

GMA Ad Feature

One notable project includes the creation of this online web advertisement for a partnership with Graphic Media Alliance, an association that supports the graphic communications industry. This ad was featured in the Winter 2023 edition of their official print and web publication, The Communicator, which is published three times a year.

Read the full edition here.

Flyers

I create flyers and one-pagers tailored for tradeshows, events and promotions. From vibrant visuals to compelling content, each flyer is geared towards delivering engaging and effective messaging that aligns with the brand's identity and marketing goals. I collaborate closely with the sales team to ensure that each flyer not only captures attention but also effectively communicates key selling points and drives conversions.

NSSI Branded Lounge

I have worked on multiple large scale projects at Basys, including the design of a branded lounge at Kansas State University. From conceptualization to launch, we curated a space aligning seamlessly with the Basys brand and fostering a dynamic learning environment for students.

Branded Lounge at Kansas State University

One of my most notable projects at Basys was the launch of an exclusive Basys branded lounge within the National Strategic Selling Institute at Kansas State University. This project, co-managed with a colleague, was a testament to our comprehensive project management and creative skills.

Our involvement spanned every aspect of this initiative. We started with the conceptualization and design of the lounge, creating a space that not only resonated with the Basys brand but also fostered a dynamic learning environment for students. This involved close coordination with university officials and various vendors to ensure every detail mirrored our vision.

Beyond the physical design, our responsibilities extended to the orchestration of the launch event. This included designing invitations, hosting the event and creating opportunities for meaningful interactions between business students and professionals. The event included branded desserts and an exclusive raffle for Basys swag items, adding an extra layer of engagement to the experience.

A key highlight was our hands-on approach in designing the graphics for the lounge. Utilizing Adobe InDesign, we crafted visually compelling graphics and created detailed mockups, providing our vendors with clear, creative direction. This ensured that every element within the space aligned perfectly with our strategic vision.

This project not only showcased our ability to manage large-scale projects from conception to fruition but also highlighted our skills in creating spaces that inspire and facilitate professional growth and networking.

Read about the event on the K-State website here.